7 Ways to Make the Most of Digital Marketing in New Zealand

TABLE OF CONTENTS

• The Real Deal About Digital Marketing
• 7 Marketing Tactics That Will Get Your Foot in the Door(Searches)
• Highly Targeted Content Marketing
• Be Omnichannel, But Balanced
• Capitalise on Local Searches
• Mobile-First Marketing
• Monitor Your Progress Regularly
• Leave Trends Alone
• Partner with a Trustworthy Digital Marketing Agency NZ
• Kickstart Your Journey in Digital Marketing NZ

In a world where you’re convinced from a 10-second reel than a salesman who could devote an hour to achieve the same is indeed, a sign that technology is ruling the world. 

So much so, marketing activities happening on digital platforms are turning out to be more effective and capable of building connections. 

Cookies, voice-based assistants and even AI have entered the field to learn more about the average user and help marketers devise more effective strategies over time. 

And while it seems great on the outside, there’s still a lot of competition brewing underneath. Every business is going online, making the benefits concentrated to a few strong players that are playing the game right.

If you’re starting out or are in the middle of a marketing strategy, this piece will help you 

The Real Deal About Digital Marketing

Digital marketing is a feast and everyone wants to grab their piece of this pie. 

Especially during the pandemic, a lot of online businesses boomed. Fast forward to now, most brands are switching to digital marketing because it’s cheaper and gets better results than old-school advertising and PR. A study reveals how digital ad spending surpassed its traditional counterpart in 2023. 

There are many examples. 80% of the marketers believe digital marketing fetches better, sustainable ROI. 

Yet, not everyone who begins gets to reap the benefits of digital marketing. It can be quite a struggle to show up on the first 10 pages of search results. 

7 Marketing Tactics That Will Get Your Foot in the Door(Searches)

1. Highly Targeted Content Marketing

To get started with digital marketing, content is the base you’ll need to lay down from the very beginning. Marketing is all about getting your point across and staying in your customers’ minds, and content helps you achieve that.

The problem is, generic marketing may not be as effective as you think. When you segregate your audience on the basis of their age, goals, and preferences, you can come up with different ways to tap them.

This includes discovering local interests, humour, and cultural references (memes). They can lead you to audience-specific copies and appropriately timed campaigns that your customers resonate with. At this step, you can expect conversions coming in.

Context and specifics are becoming more important each day. This means that when you focus on the bottom of the funnel, you’ll find your audience that is most motivated to buy from you or have already bought from you. Your focus is to target these people so you can drive conversion.

2. Be Omnichannel, But Balanced 

Most brands enthusiastically start out strong and come on every digital platform possible — but that’s not the best approach.

If you want to be seen, you don’t need to be present everywhere; just the platforms where your audience is.

For a brand that sells premium chocolate, it wouldn’t go on YouTube. It would most probably have an ecommerce website, some reviews on Reddit/Quora, and a solid presence on the Meta duo (Instagram and Facebook). 

Similarly, for a fitness brand the best channel to start might be no other than YouTube. Marketing platforms vary for all kinds of businesses. 

Dedicating your resources and attention to only the platforms that matter will get you ahead in brand awareness in the long run. 

Platforms like Facebook and Instagram are already utilised for targeted advertising, community building, and interactive content. 

To make the best of these platforms, you will need to experiment with the content often, and see which is working the best. Running contests, hosting live Q&As, and collaborating with local influencers.

3. Capitalise on Local Searches

Everyone talks about global reach, but how would you get there when your local presence is 

almost invisible?

Brick and mortar stores (stores with physical location) thrive on patronage of local customers. No matter how good your retail strategies or your marketing efforts are, you will need a fully optimised profile in your area. 

You see, local searches account for almost 46% of Google searches. This means that most searches have local intent, with queries like “where can I buy” or “how can I buy” — implying users who are ready to purchase a product or service. 

Moreover, 76% of customers who search for a local business on their phone visit the business within a day. That’s some great conversion potential right there.

Thus, by optimising your online presence for local searches, you can reach customers who are ready to buy.

This starts with working on your local SEO, a practice that improves your visibility in your area. If you have a Google My Business listing, you can optimise it to be more recognisable by local search engines. 

A Google My Business profile includes accurate location information, positive customer reviews, and local citations that are discoverable by nearby customers.

Don’t know how to begin in local SEO? Let a leading local seo agency Auckland help you out.

4. Mobile-First Marketing

New Zealand has a high mobile penetration rate. According to DataReportal, there were a staggering 6.84 million cellular mobile connections in New Zealand at the start of 2024. This translates to a mobile penetration rate exceeding 130.3% of the total population! 

In another study, Similarweb reports that in May 2024, 53.02% of all web traffic in New Zealand came from mobile devices. 

Considering how Kiwis spend almost 3 hours on their phones daily, there’s a good chance you can grab their attention for a few seconds and keep them hooked.

But for that, your marketing needs to be mobile-responsive. Most websites are designed keeping the computer-display in mind and they have trouble functioning on phones. This also applies to email and social media campaigns that may not be designed for smartphones, tablets and other mobile devices.

For social media, most form relevant marketing are short-form videos. Reels, ephemeral stories and gif stickers are highly effective in spreading brand awareness.

Ensure your website and marketing materials are responsive and user-friendly across all devices so you can get your message across. 

5. Monitor Your Progress Regularly

If you’re working hard enough in digital marketing, you’ve also got to measure its impact.

In Digital marketing, especially inbound methods where specific users are targeted, results might be murky or take significant time to become apparent. Until you measure the impact, you won’t know what’s working and what’s not. 

By extracting data related to your marketing campaigns, you can understand what factors sit well with your strategy so you can take action on time.

There are plenty of analytics tools to measure the effectiveness of your campaigns. These are SEMRush, Ahrefs, Ubersuggest, among many more. 

After you select the tools for your project, use them to identify areas for improvement, and make data-driven decisions for future strategies. 

Metrics like website traffic, track social media engagement, conversion rates are one of the most important ones in digital marketing. You can analyse these metrics and compare with industry benchmarks to see how well your strategies are working.

6. Leave Trends Alone

That’s the opposite of what most marketing gurus may say.

Trends may seem like a goldmine of engaged customers, but they have little to no correlation with your ROI.

The problem with trends is that they are so quick and often unpredictable. By the time you’re done creating an entire marketing strategy to chase the latest fad, it may lose its charm the very next day.

Trends call for proactiveness and on-demand creativity. This definitely means that you either need to create trend-based strategies yourself or delegate them to a creative strategist. 

Trend marketing shifts your focus on coming up with creative ideas when you could be working on your customer acquisition and retention, retail, inventory management, or other operations that matter.

Most times, trend marketing doesn’t get you anywhere except maybe grab some eyeballs. If campaigns are centred around trends, they will not do justice to your budget.

What you can focus on are perennial strategies that will pay you off for a long time:

• Targeted content marketing —- via email campaigns, newsletters, blogs, and podcasts. 
• CRM(Customer Relationship Management) —- to increase retention of users and make them loyal customers.
• SEO trends — these are updates for SEO practices released by search engines like Google. Follow them to build trust, nurture leads, and drive organic traffic to your website.

Now, this doesn’t mean you have to completely give up on trends. Industry-relevant trends can help you become more “relatable” with your audience. You just have to time them right and make sure you don’t put a lot of resources at a time.

7. Partner with a Trustworthy Digital Marketing Agency NZ

When it comes to marketing, you may need to get all the help you can get. With the competition rising and the stresses of managing a marketing staff, an agency can make a lot of problems easy for you.

Great digital marketing agencies come with substantial experience of making things work. They can provide specialised expertise, in-depth knowledge of the local market, and valuable insights to help you achieve your marketing goals.

Consider a marketing agency that isn’t vying to replace your marketing functions, but offering an extension to your marketing team. Here’s what to look out for while searching for a digital marketing agency in Auckland:

1. Wide range of services – An agency that provides all services under one roof is the one for you. This cuts your struggle of working with multiple agencies at a time.

2. Experience – A better bet is to see if the agency you’re working with is an old player in the market. If it’s comparatively new, you can see if the founders hail from significant marketing experience and are proven to deliver success. 

3. Past projects – Although testimonials and reviews may help you get an idea about the best agency for you, you will also need information on the client portfolio. Seeing how the agency handled projects in the past can give you an idea if they’re experienced with bringing results for your type of business.

Kickstart Your Journey in Digital Marketing NZ

These strategies are aimed at driving your target audience to your brand, so you can reach your audience more and subsequently sell more.  

The key is to be thorough, data-driven, and constantly adaptive for whatever the market throws at you. 

Need a hand in digital marketing? We’ve got you. The Tech Tales is one of the Top Digital Agencies in New Zealand that will help you get started with its effective marketing techniques.

We’re a team of seasoned specialists in content, SEO, website development and design and we’ve helped over 150+ local and international brands shine through intense competition.

Get a headstart in digital marketing NZ — book your free consultation here.