How to Use Google Analytics 4 for SEO & Improve Organic Performance

You know what they say, “What gets measured gets improved.” While you may be spending thousands of dollars on SEO in Auckland, are you measuring the impact on a timely basis? Moreover, are you using the right tools for tracking?  Luckily, there is a clever tool out there to make the valuable time and money… Continue reading How to Use Google Analytics 4 for SEO & Improve Organic Performance

Which Ecommerce CMS should you use ?

“A solid CMS simplifies Ecommerce store management. You can sell your stuff instead of spending hours on tedious and rather technical hassles that come with other forms of web development.” Introduction 5 Best Ecommerce CMS Solutions for Your Business Shopify WordPress BigCommerce Magento WooCommerce How to Choose a Suitable CMS for Business? The Bottom Line… Continue reading Which Ecommerce CMS should you use ?

Technical SEO: Tips and Tricks for Improving Your Site’s Performance

Technical SEO Services

Introduction Site Speed Optimisation: What’s It About? Minimising HTTP Requests Optimising pictures Enabling Browser Caching Don’t Skip On Mobile Optimisation Adaptable Design Mobile-Friendly Test Accelerated Mobile Pages (AMP) URL Structure and Canonicalization SEO-friendly URLs Canonical Tags XML Sitemaps Importance of XML Sitemaps Submitting XML Sitemaps to Search Engines Robots.txt Controlling Search Engine Crawlers Common Robots.txt… Continue reading Technical SEO: Tips and Tricks for Improving Your Site’s Performance

What is SEO Management? Expert Tips On Creating A Winning SEO Strategy

SEO Agency

“In a day and age where Organic search results drive more than 50% of a website’s traffic, Optimising your website has become essential to make it stand out. This article will give you all the essential information you need to develop a successful SEO strategy with SEO management services, regardless of your level of familiarity… Continue reading What is SEO Management? Expert Tips On Creating A Winning SEO Strategy

How To Choose The Best Seo Services In Auckland

Seo Services In Auckland

The right SEO agency can make or break your business. In a sea of marketing agencies, it’s hard to choose the one that’ll do justice to your business, and your bank account (if only it were that easy…) You could even fall prey to the tall claims that some agencies make. Some approach you with… Continue reading How To Choose The Best Seo Services In Auckland

Custom Web Development: How To Make Websites That Stand Apart 

Web Development

We bet you don’t want your website to look like your competitor’s knock-off. Perhaps you didn’t think of that when you got your website made. The only priority was to get it designed and push it live. But now that the ship has sailed, you still think it could do better. Let us tell you,… Continue reading Custom Web Development: How To Make Websites That Stand Apart 

SEO VS SEM: Understanding The Difference

TABLE OF CONTENTS Attracting Organic Traffic: The SEO Way Types of SEO On Page SEO Off Page SEO Technical SEO Paid Advertising: The SEM Way SEO Vs SEM Decoding The Difference Cost Time Taken to Get Results Testing opportunities Long term ROI Dominating SERP Click-through rate (CTR) Similarities In SEO & SEM SEO or SEM:… Continue reading SEO VS SEM: Understanding The Difference

Local SEO Checklist 2023: How To Rank Higher In Local Searches

Local Seo Services

Local SEO is the first and foremost step for a business to get recognised online. In fact, nearly a third of people now search for local businesses online every day, and a staggering 50% of all searches on Google are for local information. TABLE OF CONTENTS What’s Local SEO? Local SEO vs SEO How Does… Continue reading Local SEO Checklist 2023: How To Rank Higher In Local Searches

Everything About Google My Business

google my business

Every business desires more discoverability, hence more footfall and sales. Hence, more and more businesses sign up for GMB (Google My Business) to improve their online presence and make it easier for their customers to find them.  People use Google to find products or services that they want to buy or, at the very least,… Continue reading Everything About Google My Business

Unravelling The Mystery: Digital Marketing VS Digital Advertising

Digital Marketing vs Digital Advertising

Sometimes, it is easy to tell two doppelgängers apart. At first glance, it may look like one thing is just an exact copy of the other, but upon closer inspection, you begin to spot the difference.  So what is it about digital marketing and digital advertising that ends up baffling a lot of people? You… Continue reading Unravelling The Mystery: Digital Marketing VS Digital Advertising