How to Conduct A Comprehensive SEO Audit for your Website

In today’s digital world, Search Engine Optimization (SEO) is very important for having a good online presence and search ranking among your target audience. To improve your online presence, here are some steps for SEO audit that will rank up your online presence.

Define Goals and Objectives

Outlining your goals and objectives will help you understand what needs to be prioritized and how the SEO audit can move forward. 

What should we focus on? Ranking of the website, good user experience, and traffic boosting on the site.

Analyze Website Performance Matrix

• For a good analysis, using tools like google analytics, google search console will help to know where the website traffic is coming from which is your Traffic Source. 

• If we divide the audience that views only one page and leave, the total number of people visiting the site will get the Bounce Rate of the website which will indicate that the user interface might not be appealing. 

• When a user visits the site, the amount of time he stays on the website is crucial, which is Average Session Duration. 

• There might be pages that must be performing better than the others, a.k.a the Top Performing Pages. Analyzing these pages will tell you what changes should be done to other pages on the website to attract more audience. 

Check Website Crawlability & Indexing 

To run a website smoothly, it is important for search engines to crawl and index efficiently throughout your site.

• Checking crawl errors is important for smooth running of the website, which can be analyzed by Google search console.

• Having a proper XML sitemap is crucial for the search engine to crawl smoothly. XML sitemap lists a website’s URLs in Extensible Markup Language (XML) format for the search engine to crawl through easily.

• Robots.txt file is important to manage because it instructs search engine crawlers which part of the site they can access. We should ensure that it does not block important pages. 

Evaluate On-Page SEO Factors

• In On-page SEO, uniqueness is an important factor. Meta titles and descriptions should be unique, optimized with well researched keywords and relevant information. 

• For higher ranking in a search engine, we should use genuine hierarchy and include proper keywords in the header tags (H1, H2, H3).

• The content of a website is very crucial, the ranking of a site matters very much. The content should be organic/original. It should be as per the user intent, it should be informative and easy to understand for a user reading. 

• Placing keywords is important, but excess of it should be avoided and we should focus on natural placement of the keywords.

• We can use contextual links to lead the users to relevant contents further for more information. It also guides the search engine through the links.

Asses Technical SEO

• Loading time of the page should be fast, slow loading time can impact the ranking of the website. We could use Google PageSpeed insights to identify the loading issues and fix them.

• To increase the ranking of a website and for an easy user interface, we could use Google’s Mobile-Friendly Test, which will help us analyze the mobile friendliness of the website.

Analyze Competition 

Comparing your website with competitors helps you identify opportunities and improvements that you can reinstate in your own website: 

• Using tools like SEMrush to study their keywords and backlinks.

• Assessing their strategies and seeing how they workout for them. Refining them and implementing them on our own website.

Track Results & Action Plan

• Put all of the above analysis into a detailed report. Keep updating it with the changing trends in the digital marketing domain.

• Bringing up your priorities, issues and solutions to one place.

• Monitoring and analyzing the performance of the website.

Tools for a Successful SEO Audit

• Google Search Console
• Google Analytics
• SEMrush
• Screaming Frog
• PageSpeed Insights

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