How to Drive More Clicks on Your Website & Increase Conversions

TABLE OF CONTENTS

• What Are Call to Actions: Do They Matter?
• How to Make Effective CTA’s that Convert Your Audience
• Bring Some Contextuality to Your Buttons
• Conciseness? Not Always.
• Don’t Be Personal
• Try Gamification
• Use the Magic of Storytelling
• Get a Clear CTA Strategy that Shoots Your Conversions Through the Roof

The clickety-clack of buttons excite every website owner. 

The more people click, the more leads you get, or the more sales you make. And the way you and we see it, your website’s conversion rate goes up.

But it’s not that easy. 

Things are getting highly competitive and it takes more than a few shiny CTA’s to make people stop and hit the button.

To make your copy convincing enough for users, you need call-to-actions that guide them to make a sale.

What Are Call to Actions: Do They Matter?

Every website has a funnel. Now, if you want to get more people into your sales pipeline, you’d need to optimize your website for your target users. 

And for that, you may think a few compelling copies or intuitive designs may do the trick. But when it comes to making them hit the button, you need actionable, clear calls to action in your copy.

The idea is to generate more leads, grab more views, make your products and services known or make your next big event a success. A well-planned CTA strategy can level up your sales by huge margins easily.

Without CTA’s, you can hook the users enough but not prompt them to do what you want them to do. This will leave the users confused or not interested enough to engage with your business. 

Effective call-to-actions can make all the difference. This is why you may see more successful eCommerce websites, dental clinics, educational institutions, or insurance companies on the rise.

Whichever interactive medium you use (a website, an app or a landing page), CTA’s are the holy grail of converting indifferent users to paying customers.

How to Make Effective CTA’s that Convert Your Audience

There’s no rule of thumb to make your CTA’s work, but here are some of the proven tricks to make the most of call to actions. 

1. Bring Some Contextuality to Your Buttons

We’d hate to break it to you, but inserting CTA’s in the middle of random text is tad ineffective and boring.

At this point, you may only be thinking about readability. Call-to-actions are not supposed to break up longer paragraphs for the sake of making text easy on the eyes.

Their job is to supplement the content you’ve meticulously crafted — all of that will be for nothing if you have 

This is why context is important. 

Your CTA’s need to sound like they are completing a sentence. Write them in a way that the reader picks up right from where they left in the content. 

Non-contextual CTA’s lack clarity and they might even be ignored most times your users are on the website. No matter how “action-oriented” you make them, you can always refer to the content after which the button follows. 

2. Conciseness? Not Always.

You may often hear other marketing mavens saying your CTA’s need to be “to-the-point” or “crisp” but do they mean you have to achieve brevity at the cost of being relevant?

The shorter, the better may apply to some pages and may not work with some other ones. 

First reason is they may look out of place and stuffed in large chunks of content. 

Second is that you could be missing out conveying what you could’ve effectively done with a slightly longer CTA.

However, when you’re including a pop-up in your website, it’s best to keep the CTA’s short. Whichever sections on your website are meant to show urgency and the reader needs to take quick action, don’t go for long phrases.

This may be applicable for cart alerts, update on financial information, or a limited time-period sale. The user would always prefer 1-2 word call to action buttons.

3. Don’t Be Personal

Don’t shy away from going a little informal with your audience. 

Customized CTA’s can convert upto 42% of your online visitors, if done the right way. 

People hate “Get Started” “Enquire Now”. They show no effort and seem to showcase a sales-y approach to your potential users.

In fact, make them feel like they’re wanting to say exactly what the CTA’s tell. 

For instance, if in one paragraph you’re talking about “The Secret to Making Fluffiest Pancakes” and inserting a CTA which says “Know More”, it will be a bit off-putting.

Instead, you could try writing “Yes, Tell Me!” and see how many clicks it can get.

4. Try Gamification 

You may prefer a simple website, but adding subtle animations to your buttons can also help in increasing conversions.

There are many passive scrollers on the internet and even if they manage to land on your website stay for a few minutes, they’ll never convert. 

They might doze off if they keep reading text and looking at the pictures on your website, and you don’t want that.

Interactive buttons reignite user attention and remind them to take action just in time.

5. Use the Magic of Storytelling 

In one of the previous points we did say about avoiding lesser words, but writing a whole sentence isn’t the best practice either. 

Your buttons need to have a flow. Writing independent information in pieces without including relevant CTA’s may end up like a half-hearted effort to sell your product.

This is where storytelling skills help.

First off, you will need emphazising the problem. Then, you can say how it affects the user, enlisting their personal struggles and hiccups. Next, you can mention the solution and finally, say how it can transform their lives.

This is similar to the AIDA model of copywriting that breaks down the user journey into simple, digestible bits for better user retention and conversion.

For example, you can make your CTA’s follow a series of actions that are inter-related. First CTA could talk about “Sign Up” . The second one could talk about “Learn More”, the other ones could point out to a freebie, finally converting the user. 

This defines your user journey and makes them parse your website from up to bottom.

While it’s true that people are getting less engaged by the day, but effective storytelling always works (and sells!)

Get a Clear CTA Strategy that Shoots Your Conversions Through the Roof

It might take you a while into knowing if your CTA’s are the problem or your content isn’t converting. But in the meantime, you can get experts’ advice on how to optimize your website or landing pages for your users which includes a proven strategy for call to actions.

At The Tech Tales, we’ve got a team of copywriters, and digital success analysts who will take a look into your website thoroughly. Our team will give you an accurate picture of what’s working, what’s not and what can be done. 

We have tons of methods to ensure your CTA’s work, such as A/B testing them, channeling your content through more successful media and bringing organic views so you can see the money coming to you.

Still thinking? Give us a call and get a free 30-min consultation on your digital journey — there’s nothing we can’t help you with 🙂