Tech Tales Team
2025-02-14
Is SEO dead in 2025? The answer is no, SEO is evolving, not disappearing. However, 2024 was a tough year for SEO professionals.
To claim that SEO is dead, we must ignore the fact that Google still garners 89.62% of the search traffic.
ChatGPT receives significantly less traffic, estimated at around 2% of Google’s monthly traffic.
In response, Google released AI updates and core changes that significantly impacted search rankings, leading to unexpected traffic drops, even for giants like Forbes Advisor and CNN.
How SEO Would Be Like in 2025 and Beyond
With new platforms becoming more prominent, marketers speculate whether traditional SEO efforts to rank on search engines would suffice. While the answer is no, it still means that the search is prominent.
Since Google processes billions of searches daily, it remains the main source of online information.
There’s More to AI, But Here’s the Catch
AI models are still getting better, for which they depend heavily on Google for the content created by humans for their training and responses.
So, Google is not going to lose its relevance as it is always at the helm of innovation, its AI-overviews feature being the most recent example.
Even though for content creators there are challenges in store, it also tells about Google’s dedication to make its search experience better.
So, if Google isn’t going anywhere, and SEO isn’t dead, then how are things going to look like in 2025?
SEO is Evolving Consistently
SEO is becoming a more nuanced practice that rewards authenticity and expertise over technical optimization alone.
Now the focus is on high-quality original content, a deeper understanding of user intent, and the ability to adapt to rapid changes in search behavior and technology.
Over the decade, Google has implemented several core and spam updates aimed at reducing low-quality content, making SERP volatile and causing frequent ranking fluctuations, often impacting even high-quality websites.
As Google continues to refine its algorithms, there has been significant fluctuation in search engine results pages (SERPs), particularly following major updates in November and December 2024.
Added to that, Google’s AI Overviews is stealing views and clicks, making the users skip out on organic results.
Lastly, there’s a huge buzz about AI content. Most content marketers publish AI-generated content online. According to the research, 77% of companies combine AI with human writing, while only 5% depend solely on AI.
Overcoming SEO Hurdles in 2025
Here’s what you can do to stay relevant in organic searches.
Use AI to refine your SEO content
Having an assistant to chalk out a blog for you does seem convenient, but you can use AI for better things, like:
- Begin with original research and insights from experts
- Use AI to create initial drafts, organize, and enhance content
- Get AI to do keyword research for your projects
- Incorporate FAQs and case studies
Remember that being authentic and providing straightforward information to your audience is the goal here. You can use AI to cut your research and copy-editing time.
Revise your Strategy Regularly
Scheduled content and SEO audits can help you keep up with rapidly changing search results. If the search intent evolves and my content becomes less relevant, you can make necessary adjustments.
While AI tools can condense existing information, they cannot convey your individual experiences. Also include real-life examples or insights from your work that can significantly enhance the content.
Keeping up with SEO changes can be challenging, but you don’t have to do it alone. If you’re looking for a professional SEO agency in New Zealand, we can help you improve rankings, drive organic traffic, and stay ahead of algorithm updates.
