What’s next in Local SEO: Upcoming Innovations In New Zealand

Local SEO (Search Engine Optimization) is crucial for any business today as it helps in gaining more local online searches. A business’s intention is always to be on the top of a local search on different platforms, which is important because a crucial percentage of consumers use local searches to discover businesses, products, or services close by.

SEO at a local level involves a lot of measures like backlinks, making certain of Name, Address, Phone number (NAP) and writing content with respect to the local area.

Key Reasons to Focus on Local SEO in New Zealand

Increased Consumer Visits

Online searches are important for a business. For example, 50% of users visit a store in a day of regulating a local search, focusing attention on the immediate impact of local SEO on foot traffic (WebFX). 

Higher Click-Through Rates

You receive a considerable amount of clicks if a business is the best digital marketing agency in New Zealand and at the top of the local search list. Particularly, the first result in local business searches go up to 24.4% of all clicks, emphasising the competitive advantage of high local search transparency (Safari Digital). 

Trust and Reliability

A strong local SEO presence improves consumer trust. An visible online profile is very important as 62% of customers are more likely to not trust a business if they have no online presence (Flight Digital).

Increased Mobile and Voice Searches

The jump in “near me” searches, which increased by 500% in recent times, and the usage of voice search (with consumers using 58% of it to find local businesses) shows the increasing importance of optimising for local mobile and voice searches.

Increase in Online Reviews

Assured online reviews remarkably influence consumer decisions. Potential consumers before choosing any services in their area are likely to check online reviews, around 88% of customers do this, and businesses with positive reviews are likely to be trusted more by 73% of customers.

Optimise On-page Elements

To climb higher in local search rankings, you need to get your websites on-page elements right:

• Use locally heard keywords in meta descriptions, title tags and headers.

• Usage of schema markup which is a code on your website which helps search engines provide more instructive results for users. 

• Make rich keyword content, exclusive and unique for pages that choose a particular location.

Build High-Quality Local Backlinks

Getting backlinks from local websites that can be trusted. 

1. Work with local businesses.

2. Sponsor local events.

3. Writing posts for local websites or publications.

4. Information about business in local listings can be really helpful for high quality backlinks. 

Encourage Customer Reviews

To push yourself  higher in local search rankings, positive customer reviews can draw in more customers. Leaving positive reviews on Google My Business, Facebook, and Yelp by happy customers increases the local ranking of a business. 

In conclusion, for businesses to grow their ranking and have more people search them locally, they have to contribute to local SEO. For customers to recognise a business and trust them they should have a good local search. Get in touch with The Tech Tales, the leading digital marketing agency in NZ and stay in competition with other businesses in this digital world, Local SEO is important for all businesses.